You would think that a non-profit organization with a name like “American Council on Science and Health” with a slogan like “Science, Not Hype” would be one of those bedrock watchdogs of rigorous truth. But not in today’s world of disinformation. A couple of weeks ago my wife Marguerite received a nine-page single-spaced letter from Hank Campbell, the President of that organization. He was pitching his role as “the only organization in the nation” that could defend “the remarkable benefits of science in our lives.”
Yes, you read right, nine (9) pages. Ed Mayer, who wrote the book on junk mail, said that a letter couldn’t be too long, just too boring. A nine-page letter asking for a $1,000.00 contribution has got to be really good to work. This one is, but not in the moral or ethical sense. It is cleverly and artfully crafted to deceive. Continue reading

